It’s a fact - CONTENT IS KEY

How we support Content Marketing - The Process

  • Identify Your Target Audience

    Without a target audience, you don’t have a viable business. The key is to ensure that not only do you correctly identify your target audience, but that your content strategy is geared specifically towards them.

  • Create a Content Strategy

    Your content strategy needs to focus on maintaining the engagement of your target audience, all while you try to get them to buy from you. The challenge is maintaining the flow of relevant content.

  • Enhance Website Design

    Website design is a huge part of content marketing. Firstly the content has to be well written, but the font size and style, the layout and flow of information between sections and pages must keep visitors engaged.

  • Develop Multimedia Content

    Multimedia content is more engaging than plain text-based information. With modern smartphone technology, producing video and audio content is just as easy as writing blog posts.

  • Target Viral Content Creation

    Content which goes viral usually happens by accident. And this often means there isn’t any branding associated with it. The balance is finding a way to spread your brand messaging across a viral post.

  • Ensure Content Is Engaging

    The mistake many marketers make is they focus on content that grabs the attention. But that is only half the battle. The key is to delve deeper with content that will hold the attention of your target audience.

  • Plan a strong SEO strategy

    When you enter a new market, the first step in the SEO process is long-tail keyword research. By targeting long-tail keywords with your content, you’ll gradually build an audience of the most attentive people in your market.

  • Publish through Social Media

    Platforms such as Facebook, Instagram, YouTube and TikTok offer an opportunity to directly connect with an audience. However, it is vital to ensure your content keeps people wanting to follow you.

  • Plan an Advertising Campaign

    Paying for ads is an effective way to spread awareness of your brand and get your content in front of as many people as possible. However, buying ads without a strategy will only waste your money.

  • Develop your Email Marketing

    Email is one of the most effective marketing tools and with the correctly-curated mailing list, you can engage with a highly motivated audience. But this only works with well thought out subjects and content.

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Why use MKTG Smart?

At MKTG Smart, we want to do exactly as our name says…we want to help you promote, advertise and market your company in a smart, efficient and cost effective way.

  • Only use us when you need us

  • Massively reduce your Marketing and Business Development overheads

  • Access experts in the areas your require

  • Have more free time to focus on your business

  • Get the results you need in a much shorter time frame